SWR Fernsehen
BROADCAST REDESIGN
Together with feedmee I developed the new SWR Fernsehen on-air design as well as their new print and online campaign. Because the station produces a lot of TV formats by their own we had to figure out how to relate each one of them to a consequent design. Therefore we contructed a new logo feature that allows each format to get its own unique look. On the same time it perfectly fits into our new guidelines, too.
![Concept_02_1](http://www.joernwesthoff.de/wp-content/uploads/2019/11/Concept_02_1.jpg)
![OnAir_02_1](http://www.joernwesthoff.de/wp-content/uploads/2019/11/OnAir_02_1.jpg)
![Print_02_1](http://www.joernwesthoff.de/wp-content/uploads/2019/11/Print_02_1.jpg)
![Online_02_1](http://www.joernwesthoff.de/wp-content/uploads/2019/11/Online_02_1.jpg)
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